Vera Melbourne began the way many good things do — quietly, without a grand plan, just a genuine need.

We’re Mark and Lisa, and a few years ago we found ourselves frustrated every time we shopped for clothes online. Everything felt rushed, cheaply made, or disconnected from real Australian life. Sizes were inconsistent, fabrics didn’t last, and too often the store behind the product felt faceless or unreliable.

So we decided to do something about it.

Vera Melbourne was built to create clothing we actually wanted to wear ourselves — comfortable, well-made pieces that fit real people and real days. Clothes you can reach for in the morning without overthinking. Pieces that feel good, last longer, and don’t go out of style after one season.

From the start, our focus has always been simple:

• Quality over quantity
• Comfort without compromise
• Timeless designs that work year after year
  

We worked closely with suppliers, tested fabrics ourselves, listened carefully to customer feedback, and refined every detail along the way. Nothing was rushed. Nothing was launched just to follow a trend. If it didn’t meet our standards, it didn’t make it into the store.

Most importantly, we wanted Vera Melbourne to feel human. A real brand, run by real people, who care about what they send out the door. That’s why customer service has always been personal, why we stand behind every order, and why we’ve been so grateful for the thousands of customers who trusted us in a space that can often feel overcrowded and impersonal.

Over the years, Vera Melbourne has grown far beyond what we expected. We’ve been lucky to dress people all across Australia and to be part of daily moments — workdays, weekends, trips away, and everything in between. That support has meant more to us than we can properly put into words.

A Personal Note

After a lot of reflection, we’ve made the difficult decision to begin closing Vera Melbourne.

This hasn’t been an easy choice. Life changes, priorities shift, and sometimes the right decision isn’t the easiest one. But we wanted to be open and honest with the community that supported us from day one.

As a thank you, and as a way to say goodbye properly, we’re running our final 2+1 FREE sale — our biggest offer ever. This is our way of giving back, clearing remaining stock, and making sure our pieces find good homes.

Once these items are gone, they won’t be restocked.

From the bottom of our hearts, thank you for supporting Vera Melbourne, for trusting a small Aussie brand, and for being part of this journey with us. We’re incredibly proud of what we built, and we’re grateful for every order, message, and kind word along the way.

With gratitude,

Mark & Lisa

Founders, Vera Melbourne